Who are Jerome Anderson (SEM), Kentaro & Indoo Sella – The alleged architects of OUR DOWNFALL?

Jerome Anderson is considered a “Super” football agent, along the lines of perhaps a Barnet version of Portugal’s Jorge Mendes, whilst Kentaro AG have also been the sports agency whom have sold the FA and England media rights previously under the ownership of both Philppe Huber and Grothe respectively with ex FA employee Jonathan Hill a CEO (Chief Executive) for Kentaro.

Other links associated with Kentaro include Indoo Sella Di Monteluce an Italian Aristocrat whom with Philippe Huber helped to create the Global Eleven Football Fund, an opportunity to trade 3rd party interests and ownership in South American football players in return of profits. Some Blackburn and Premier League fans may recall a certain Mauro Formica, a player who arrived in Lancashire from Argentine Side “Newell’s Old Boys” after a very difficult time achieving FA ratification over the deal. Those who have read the Rovers Revisited blogs (Available on Venkysout.com) will recall it was a case of achieving FA approval 3rd time lucky. Whilst there is no evidence published to suggest a Kentaro interest in this particular player some will remember other investors in Global Eleven namely Abu Dhabi based football club “Bani Yas” a club in which Formica was later linked too prior to joining Cruz Azul in Mexico.

In an article reporting on Global Eleven, documents were said to reveal a 50 percent ownership interest in a South African development academy (Cape Town) in exchange for a split of sales profits. You may recall Jerome Anderson having similar interests based in a South African Bafana academy as according to a publication citing a recent legal case (Jerome Anderson Vs HMRC) resulted in HMRC winning a court battle to deny Jerome tax relief on a certain South African enterprise. As of today it appears the Bermuda based Global Eleven are no more whilst those involved appear in legal battles suing Kentaro over $8 million in damages.

SEM (Sports Entertainment & Media) signed a corporate agreement in 2009 with Kentaro AG (Reversed out of Liquidation recently in Switzerland) whose UK listed subsidiary is Kentaro Limited (Now in Administration). SEM is more known for the role played in the Manchester City and Thaksin takeover which netted Jerome over 7million in commission fees as opposed to the norm of 5 percent of the transfer fee for the following players:


Geovanni – Free

Roland Bianchi – 8.8 Million

Valeri Bojinov – 6 Million

Elano – 8 Million

Gelson Fernandes – 5 Million

Martin Petrov – 4.7 Million

Javier Garrido – 1.5 Million

Felipe Caciedo – 5.2 Million


Maybe warning signs should have appeared earlier for Blackburn fans given the varying successes of the players above had when SEM where found in the background whereby contact Manuel Salamanca appears have been helped himself to an agents fee of 1.65 million over the 400k purchase of former Barcelona prospect Ruben Rochina.

Jerome throughout unwavering critique of senior footballing figures such as Sir Alex Ferguson, Dave Whelan also famously provided football fans throughout the country an uneasy half hour viewing defending his clients Steve Kean, Venky’s and son Myles Anderson (Recently released from Barrow AFC after 0 Apps, 2017) whereby he suggested that levels of Blackburn fans had ulterior motives and the talk of “Dark Forces” being at work whilst bizarrely claiming to have slept for a month at the training ground. Unfortunately Sky and its many SEM representatives working there at the time forgot to ask “Was Jerome shadow directing the club in this period?” (Against FA 3rd party agent rules). In case you forgot to catch that certain clip a link is available below;

Jerome Anderson (SSN) –  https://www.youtube.com/watch?v=XtbE9mT02so

This was not the first time Jerome managed to court controversy, a Sports Keedia article published in September 2016 managed to successfully leak an internal letter from then serving and well respected chairman; John Williams. The basis of the letter paraphrased that the club had been given a financial memorandum to release payment for an unknown player and requesting the issuer of the memorandum (SEM) what role they played in the club’s transfer policy. Shortly after John Williams departed the club after 14 years suggesting there was a new order and way of doing things, later joining Manchester City and West Brom in similar roles.

If that doesn’t sound bad enough then step forward Lawrence Bassini. Bassini recently told the Watford observer and anyone listening in a court room that he was indeed the beneficiary of £500,000 when taking over Watford Football Club, monies indeed obtained from ex self-supremo Jerome Anderson. If that wasn’t bad enough for Blackburn fans then Bassini later went on to confirm in another article with the paper that he indeed was a friend of Jerome’s and managed to watch some Blackburn games at Ewood Park alongside Jerome whilst being offered the opportunity to purchase Blackburn by the agent. One would hope that this suspicious £500,000 allegedly transferred to Bassini wasn’t a case of an agent being involved in running football clubs.

Further citing of more evidence prevailed within the Sports Keedia article which published a copy of a letter from Blackburn Rovers to the FA citing confirmation on a Kentaro agreement with the club, the FA refused to take this matter further conveniently forgetting its own rules on 3rd party influences and agents being involved in the running of the leagues football clubs. Letters and emails further leaked within the article also suggest SEM were heavily suspected of running Blackburn Rovers.

Some of you may remember Steve Kean? He now manages in Brunei where Kentaro interrelated company Crescendo Sports operates under Philippe Huber and where Venky’s recently opened a VH facility, surely just an inconvenient coincidence though.

As of today there still appears to be SEM/Kentaro links especially with the appointment of Owen Coyle coming from nowhere after acting managing director Mike Cheston seemed set to appoint veteran Neil Warnock. On investigation of these links further it was discovered that the agent of Owen Coyle; Dave Sheron (Ex SEM), Jerome and his wife Lisa Anderson, Kentaro remained shareholders of a new company (Sports Holdings Limited). Sports Holdings Limited being linked to Kentaro Limited in the UK also became named in the administrators report for Kentaro in which also confirmed the agreement partnership of a football club being sold onto a new company “LENANI” controlled by Philipe Grothe.

Leaked documents from Blackburn solicitors cancelling a “3rd party agreement” with Kentaro previously released seem to coincide with the administrators issue report found on companies house (Oct-16) citing the Kentaro Limited termination of an agreement with an unknown football club all of which appears purely coincidental upon the face value whilst also listing Taylor Wessing and Wasserman Media as those assisting the administrators with the agreement.

Blackburn fans may recall throughout the summer of 2016, and January 2017 numerous reports linking Ex-Doncaster player Giles Barnes with the club and remember the protracted duration it took to sign an aging Wes Brown up whom are both notable clients of Wasserman.

Ross Martin Legal (Jerome Anderson vs. HMRC) – http://www.rossmartin.co.uk/sme-tax-news/2274-football-agent-denied-relief-for-trading-losses

Global Eleven – https://www.bloomberg.com/news/articles/2013-05-07/italian-aristocrat-s-fund-sues-after-soccer-investment-flops

SEM & Kentaro – http://www.lancashiretelegraph.co.uk/sport/8738350.So_just_who_are_Kentaro_and_the_SEM_group_/

Sports Keedia (Evidence Leak) – https://www.sportskeeda.com/football/misery-at-blackburn-rovers-leaked-documents-reveal-harrowing-details-of-the-indian-rule-at-riverside

David Conn (Guardian Sports View) – https://www.theguardian.com/sport/blog/2007/aug/21/agentandersonthemanbehind

Sports Holding Limited (Shareholder List) – https://beta.companieshouse.gov.uk/company/04765076/filing-history

Kentaro Limited (Administrators Report) – https://beta.companieshouse.gov.uk/company/04918516/filing-history

Lawrence Bassini (Jerome’s 500 k) -http://www.watfordobserver.co.uk/news/11061322.Laurence_Bassini_bought_Watford_FC_after_encouragement_from_brother

Lawrence Bassini (Blackburn) – http://www.tribalfootball.com/articles/bassini-reveals-blackburn-offer-ahead-watford-takeover-1461481

Global Eleven Suing Kentaro – http://www.royalgazette.com/article/20130513/BUSINESS02/705139997

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